History of facialbuilding
it all started when deb became a competitive bodybuilder
“a hardbody with a shar-pei face … i don’t think so!”
Facial Resistance Training™ Was Just the Beginning
So, was the training Deb developed a success? Today the phrase Facial Resistance Training is used to describe just about every facial exercise program on the planet. The newspaper clipping to your left was taken from Times Standard in Eureka, California in 1979. It was the first article ever to be written about FlexEffect. It was the beginning of Facialbuilding, and the phrase Facial Resistance Training coined by Deb to best describe what she developed.
Below Deb tells her story.
1979 the launching of Facial Resistance Training™
The beginning of Facialbuilding®
I began teaching Facial Isotonics in the early ’70s. At that time, the name for such training was inappropriately tilted isometrics and was the only known form of facial training available with much of the public considering it risky at best. By the mid to late ’70s, I became interested in weightlifting. Not long after entering the gym, I decided to step into competitive bodybuilding; this move called for a marked reduction in body fat that consequently had an aging effect on my face. A hardbody with a Sharp-Pei face was not an acceptable trade-off; however, if I were to continue my quest, increasing my weight was completely out of the question.
Considering the fact resistance training allows the body a lower percentage of fat without looking too thin, I wondered what effect if any resistance training would have on my face. I must admit I was a little nervous at the thought of trying resistance training on my face but I certainly wasn’t happy with my newly acquired look. So, with no plans to give up the sport, I decided it was worth a shot. I converted each facial isotonic exercise over to legitimate resistance training … BINGO! I found facial muscles to be every bit as responsive to resistance training as any other skeletal muscle of the body. The result of this training was even better than I had hoped.
The increase in muscle size created the exact amount of lift I needed. My face was still thin, but with the extra fullness, I was able to lift the loose skin so I no longer looked gaunt. It became quite obvious to me that Isotonic / Isometric (toning exercises) would never go the distance for lifting facial drapes caused by weight loss or facial aging; they merely scratch the surface. I finally understood why facial exercise lacked the popularity I thought it deserved… we just weren’t taking it far enough.
Deborah Crowley Age 34
Redwood Empire Muscle Classic
The photo to your left was taken during prejudging at the Redwood Empire Muscle Classic Bodybuilding Competition. At 5’6″ 112 lbs, my face would have looked positively emaciated. the photo is blurred but you can clearly see the build in my cheeks, where just a few months before showed sunken cheeks and sag.
Fast Forward 2008 – Support for Bone and Skin Remodeling
A study was done in which a group of seventeen women in early menopause were put on a weight training program for nine months. The results showed that those who worked out with weights significantly increased their lumbar bone density. Lumbar bone is the most porous bone, as well the most quickly lost; it was previously thought impossible to build and replace. The point being, bone is capable of adjusting its strength and mass in proportion to the amount of stress placed on it.
So what does that have to do with the face?
Well … that study sparked enough interest in me to dig-in and research all I could find to support my idea that facial bone would respond no differently. I had always believed that facial resistance training (targeting facial muscle) would be sufficient to keep one’s face youthful for years to come. WRONG… Passing 60 proved me wrong. Even with the most aggressive form of facial resistance training, I realized it wasn’t enough; I needed to go directly after the bone itself. While researching the latest finds concerning bone I also came across some incredible new finds regarding skin.
Today FlexEffect Facialbuilding is the first and only facial fitness program to offer training that remodels facial bone and remodels skin. Once I developed, and applied what I believed would go the distance, within a few months I was blown away by the results.
The following is a portion of a press release regarding FlexEffect’s new training techniques:
“Bone Atrophy Significantly Contributes to Facial Aging – Facial Exercise Expert Deborah Crowley’s Findings Now Backed by Scientific Research”
Deb was noticing some subtle facial changes she was not happy with. An extensive investigation led her to believe bone atrophy was the cause. She then developed Jolting and Pressure Reps for the remodeling of facial bone (increasing bone density), and Cross Stretching to promote collagen and increase elasticity.
Right after the release of Deb’s 3rd edition, research, including a study carried out at the Baylor College of Medicine in Houston, correlates with Deb’s finding. These recent studies have shown beyond doubt that bone atrophy contributes significantly to facial aging, and that gravity and repetition of facial expressions are not such important factors in the aging process and more importantly, facial exercise just might be a way to slow down the bone loss.
See Deb’s Photos Age 65
a firm youthful face right at your fingertips™